Some Tips For Attracting Hotel Guests In The Post-Crisis Period
Some Tips For Attracting Hotel Guests In The Post-Crisis
Period
The hotel industry is continually evolving, especially during the present crisis.
We’ve now passed the primary phase of the pandemic in most of the regions
of the world. Still, it’s a period of low travel confidence that has given rise to
new travel trends and behaviors.
In this article, we share strategies for hotels to regulate their online marketing
and distributing strategy to attract guests, as well as create relevant on-site
guest experiences to delight them during the post-crisis period.
Be where your customers are:
To attract this section of travelers, you need to understand their search and
booking behaviors. We all know that this tech-savvy target group is most
likely to plan and book their travel online, more so during this time of
social distancing.
Engage With Your Customers:
For this, social marketing is the most beneficial. Social marketing can be done
in the form of your website content, including copy and pictures, through SEO
techniques. Another tool of promoting that's is versatile, effective, and
indispensable is social media.
A successful social media strategy integrates several platforms, like Facebook,
Instagram, Twitter, and LinkedIn, etc. Last but not least, email marketing is a
cost-effective and powerful means of engaging together with your guests and
increasing the visibility of your hotel’s brand even during the crisis.
You can share hotel photos, short videos, and blog posts around the safety
measures being taken at your property to make travelers interested in your
property. For enhanced engagement, you'll be able to create an online support
center or use AI/chat bot functionality on your website.
As travelers can be skeptical immediately of traveling and staying at hotels
immediately, so ensure that you just are always available to answer their
queries and doubts.
Offer What Your Customers Want:
We’ve seen in our previous post how the traveler of today is trying to find safe,
local, and family travel options. during this case, your property, and services
should cater to those new demands of your guests.
1. Local Travel:
To make your property attractive to local travelers, endure you've got parking
options in or around your hotel. If possible, waive the extra parking charges.
Also, your website, social media accounts, meta search, and other booking
gateways should show all parking details and options to attract road trippers.
As people will now increasingly travel by car, they’ll be much more flexible
and might want to check-in and check-out at odd times. decide to welcome
them any time of the day and night with the help of a 24/7 reception.
2. Budget Travel:
The low travel confidence without delay implies that travelers need an extra
push to plan a travel. Such budget travelers like slashed prices and offers.
As a hotelier, if you plan on reducing your room rates, you may be giving
away your pricing power and might face adverse financial consequences
on your future profits.
Thus, a good strategy is to keep your rates at a normal level and promote
offers or freebies for domestic travelers.
3. Family Travel:
People would love to travel out for relaxing holidays now with their families
to freshen up their minds after a lock down. They would like properties that
have kid-friendly and pet-friendly amenities.
Since most of the time, people are going to be indoors, this can be your
opportunity to show their normal hotel stays into stay cations, which brings
us to our last offering, experiential travel.
4. Experiential Travel:
To promote holiday and stay cation activities at or around your property, create
local, immersive experiences for your guests. Promote your local offerings,
like culinary food events, gathering, nature walks, custom itineraries based
on the neighborhood, etc. on your website and social media handles.
You'll be able also to collaborate together with your local tours and small travel
businesses to cross-sell your rooms and other products and services.
You'll be able to also provide local experiences by ditching your generic menu
to offer more authentic and interesting local dishes instead.
Other ways to pay homage to local cuisine is to carry food events or culinary
tours and offer cooking classes or demonstrations. You'll also bring more
authenticity in common areas and hotel rooms through regional elements,
artworks, and materials.
Image Courtesy:
1 businessblog.trivago.com
2 favpng.com
3 farahyaktine.com
From Team,
Tulip arena
Contact us on WhatsApp
#homestays #hotels #guestsatisfaction #india #online #covid #Hotels #Experience #Guest’s #Relationship #Necessity #Pandemic #stayhealthy #staysafe
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