4 Things Motels Can Learn From Fashion E-Commerce

Fashion is one of the fastest-growing e-commerce segments Within the world. 

Apparel and accessories currently account for $50 billion in annual sales within

the US and are projected to top $90 billion in 2019. Being in the motel industry, 

we’ve got a lot to be learned from our fashionable counterparts when it comes 

to e-commerce best practices. Here’s our list of the top four:

1. Selling Not Just A Product, But A Lifestyle:

 

The website Refinery 29 could be a mecca for all things fashion related. Not only

can you shop the latest trends, but the web site is home to great fashion-related

content. Refinery 29 masters integration of story and product — you are not 

buying just a t-shirt, you’re buying the entire image. For the hotel industry, the

saying “heads in beds” should not be the final word goal. Telling customers the 

story of the whole travel experience should be just as important for hoteliers.

2. Easy Purchasing Process: 

 

 

Many fashion e-commerce sites have adapted a version of this, allowing repeat 

customers to log in to a private account that already payment and shipping

information saved. Imagine if hotels could make things this easy for repeat 

guests! 

3. Limiting Options For Better Browsing:

 

Fashion e-commerce retailers often have many different items available, so it’s 

especially important that users be able to browse efficiently. Zara, one of Europe’s

largest fashion retailers, understands this important aspect of site usability. Not 

only can shoppers sort by gender and type of clothing, but they will also choose

whether they want to view products in columns of two (fewer options) or six, with

two as the default option. Whether you’re booking a motel room or buying a new

pair of pants, limiting choices can prove to be highly effective for conversion.

4. Strong Concentrate On Imagery And Functional Design:

 

Searching accessories on the Colette Malouf website may be a very simple 

process. With large images of the product and a hover feature that shows the 

worth once you roll your mouse over the item, the customer knows exactly what 

they're getting and at what cost. There's no need to click back and forth for

pricing and further details of the product.

The clear and detailed imagery allows customers to envision themselves wearing 

a bit from the Colette Malouf jewelry collection. Likewise, a traveler should be

able to see themselves sitting on the balcony of their oceanfront motel room. The

customer shouldn’t be left to imagine these details themselves. Whether it’s

jewelry or a motel room being sold, let the pictures do the talking for you.

Image courtesy:

1. M.economicstime.com

2. Megapixel.com

3. Dreamtimes.com

4. Consumeraffairs.com

 

From Team,

Tulip arena

www.tuliparena.com/

Contact us on WhatsApp

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