4 Things Motels Can Learn From Fashion E-Commerce
4 Things Motels Can Learn From Fashion E-Commerce Fashion is one of the fastest-growing e-commerce segments Within the world. Apparel and accessories currently account for $50 billion in annual sales within the US and are projected to top $90 billion in 2019. Being in the motel industry, we’ve got a lot to be learned from our fashionable counterparts when it comes to e-commerce best practices. Here’s our list of the top four: 1. Selling Not Just A Product, But A Lifestyle: The website Refinery 29 could be a mecca for all things fashion related. Not only can you shop the latest trends, but the web site is home to great fashion-related content. Refinery 29 masters integration of story and product — you are not buying just a t-shirt, you’re buying the entire image. For the hotel industry, the saying “heads in beds” should not be the final word goal. Telling customers the story of the whole travel experience should be just as important for hoteli...
